Roll: Creative Director / Designer
The brief was to create a logo that is both minimalist and beautiful.
I created a logo with a mark that can stand on it's own with a simple typeface (which is a google font so it can live as live text online). The mark can live alone in social spaces and easily be stamped, foiled and embossed in other communications. I fully embraced flexible design, embodying minimalist principles.
New store launch party invite.
Mostly current clientele attending, so this piece communicated that the salon is offering new services with the move.
Many of the employees have been with Thomas West and know his story.
They love the story and I loved working that into the brand narrative with an identity document for them.