Hello.

I'm a digital storyteller.

Every wonderful things begins with a great idea. And that little spark can be brought beautifully to life with design, words, some super smart strategy and development. What does that mean? 

I'm digital, but traditionally raised. My first job I was given a desk and a sketch pad and some B pencils. The creative director was old school, he wouldn't accept an idea unless it was on paper. I'm constantly thinking of ideas, how an idea could be better and then working out how to bring those thoughts to life.

Strategy?
The best thing going for our industry right now. Because no matter how pretty something is, and how great the idea is, it still needs to be brilliantly executed and based on something tangible. I love to engage the planners and strategists and come up with ideas inspired by their beautiful insights. 

Clients
I'm a no bull-shit kind of gal, bringing authenticity and passion to the work. I also know when creative is worth fighting for and when it's not, which I find, is one of the many keys to a great partnership. I love selling work in and collaborating when necessary, I gain clients trust through listening and being knowledgeable about the work.

I <3 UX
With the right blend of UX and design anything can be engaging and beautiful. Working with UX is both a challenge and fun. They'll open your eyes to new digital solutions and steer you away from ones that you might think are cool, but not really worth it.

I'm digital and...
I know my way around a story board, have been in editing sessions for video, have shot video, can rock a photoshoot, can take photos myself, and can operate an X-acto knife should the need arise.

This is what I'm doing now:

SENIOR DIGITAL ART DIRECTOR - JWT CHICAGO

September 2011 - Present day

Key roles: Conceptor, Art director, Ideator, Team player, Designer, Editor, Geek speaker, Photographer, Storyteller, Animator, stop animator, tiny prop maker, UX obeyer, analytics understander, mentor junior ADs, and...

Project types: Conception, Content creation and curator, site design, site re-design, responsive design, TV, Video, logo design, branding, 40K Banners, Social engagement, Tablet & Mobile games, web mobilization, display, interstitial mobile, HTML 5 display, Native, micro-site design, outdoor, experiential, print and parade float design.

MOONLIGHTING 

I've been getting into branding a lot lately. I've picked up quite a few side projects to create brands, and I've learned so much bringing them into the digital space and beyond.