Awesome project, bro.

Started with a name ideation on the train and turned into one of my favorite projects of all time, and possibly a turning point in my career.

Role: Brand creationist, Art Director, Photographer, Designer, UX

 

WEBSITE 
One pager with some cool CSS animation. I did a bold thing here and ditched google maps. Did all of the photography and created textured tiles to reduce file size. Live site here.

 
 
 
 

WALL MURAL
I made it in PS, a wonderfully talented man painted it in the alley.

 

BAGS & BUTTONS
Made the bags in various sizes and the buttons were a barter for free pizza! 

 
HAT DESIGN - it takes a lot of decisions.

HAT DESIGN - it takes a lot of decisions.

THE MENU - 50 hours went into this GD sign.

THE MENU - 50 hours went into this GD sign.

 

FOOD SHOTS
Art Directed, styled and shot assets for the site, also used them in social.

 
 
 
 

SOCIAL MEDIA
Posted the hell out of old photos on #TBT.
Introducing our brand strategy for "brothers baking bagels since 1983
(wrote that tag as well).

 

SOCIAL BACKGROUNDS
Using historical photos to build brand equity, I built a collage of old photos for the social headers on FB and Twitter. I created a small format logo for IG.

 
 

BRAND EXTENSION
They'll launch the bikers in the fall. (My name and idea)