After doing the doctor's brand - I met a woman who is doing amazing things in her field. She, like Weissbluth wanted to stand out, and embrace the authenticity and honesty that we founded the pediatric brand on.
Elaine reaches out into the community and is very hands on. This was the inspiration for the concept behind the mark.
Business Cards - introduced color palette and incorporated a watermark.
WATERMARK: Taken from a logo design Elaine didn't pick but loved.
HORIZONTAL LOGO:
Will likely use this in the header of the site I'm currently designing.